So, we've all heard about the H1N1 virus screwing up college drinking games, but now its taking down an even more important matter: BREAKFAST. Kellogg's released a statement last week saying that they will be removing the claim that their Rice Krispies cereal "helps support your child's immunity" from its packaging. Why? Because of the swine flu epidemic of course! It's a low blow since the campaign only started this past July, but with parents being extra careful with what goes into the diet of their high-risk kids, consumers are questioning Kellogg's claim.A blogger from the Wall Street Journal states that a San Francisco attorney wrote the company a letter asking for a substantiation to their claim. The letter included:
I am concerned that the prominent use of the Immunity Claims to advertise a sugar-laden, chocolate cereal like Cocoa Krispies may mislead and deceive parents of young children. … At a time when parents are increasingly worried about the spread of the H1N1 virus (”swine flu”), it is vitally important that parents receive accurate information about what they can do to protect their children’s health.All I have to say is that if people honestly think that a box of Rice Krispies was going to save their children from swine flu, we may have a bigger problem on our hands.
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